The Un/seen Evergreen: We’re building Malta a digital tree

We’re proud and excited to announce our first digital project: an invisible tree sculpture that will sprout in Valletta. Unseen to the naked eye, the Un/seen Evergreen is an augmented reality sculpture that can be viewed through digital devices using the accompanying mobile application. The tree will be a living entity sustained by human connection and will grow and flourish as people visit and interact with it. Conversely, the tree will start to wither and slowly ‘die’ if it is forgotten.

The project will be Malta’s first public augmented reality project featuring art that takes up no physical space with no material limitations. We hope to create a dialogue about nature’s place in the Maltese society and our interaction with it as well as encouraging a collaborative effort towards making the tree flourish.

The mobile application will be available in the first quarter of 2016 and will be free to download. This project is partially funded by the Malta Arts Fund.

Paris Games Week
The Shadeena team spent a week in Paris delving into the digital games world through the Paris Games Week. Our Parisian experience included 3 days at Game Connection, an industry business fair for video games professionals where we enjoyed sessions, panels, and Master Classes conducted by speakers from some of the most influential companies in the world. Happening in both Europe and the US for the past 10 years, Game Connection attracts close to 3,000 visitors and 1,200 companies with a solid international reach.

Donning our most friendly Shadeena faces, we had great chats about business structures, outsourcing and co-developing games, preparing the way for possible future collaborations. We also got to try out some great new games, some still in Alpha stage (someone HAS to do the market research) and discuss game merchandising strategies. Our monkey networking strategies were well received and led to some really interesting conversations about training opportunities that we hope to develop into things happening in Malta in the near future. Making sure we did not get too lost in the serious side of gaming, we happily won a Das Horn Viking Drinking cup from Inmobi, a tool that we look forward to implementing.

Being in Paris during the Pitchfork Music Festival, we could not fail to check out a fabulous bunch of artists including Radiohead’s Thom Yorke that (unsurprisingly) turned out to be an absolutely amazing experience.