10 years… that’s how long it feels like March 2020 has lasted, and how long I’ve been trying to write this blog post. For many people, myself included, 2020 was meant to be a great year, the start of a new decade, big plans and projects just round the corner. Heh… instead we’ve been hit by a pandemic that has brought most industries to their knees.
Joking aside, this post has been 10 years in the making. It was in January 2010 that the idea of establishing an independent company to champion film production started. It was 10 years ago that Shadeena Entertainment was born, and it’s been one hell of a decade.
It’s been bumpy, I won’t lie. Running a company has been tough, and we’ve had some good times and some bad times. Some experiments and projects have done really well, others nearly killed Shadeena. 10 years is also a long time on a personal level, in the last decade I’ve been diagnosed with severe anxiety, got help and medication that saved my life and got married to an awesome partner.
But enough of the bad, there’s been lots of good, starting off with Tele-Monkey, to Sħab, the Ħrejjef project with Soundscapes – projects that would never have happened without the support of the Malta Film Fund and Arts Council Malta respectively. Then the support of Malta Enterprise and Bank of Valletta helped us establish Shadeena Rentals in 2016, an ongoing investment project that has seen us offering film equipment to dozens of productions over the years.
So yes, it’s been a busy 10 years, which have taught me a lot, about life, film and managing a small company. So 2020, was meant to be the year we produce our first feature length film.
An adaptation of Alex Vella Gera‘s award winning novel ‘Is-Sriep Reġgħu Saru Velenużi‘ adapted for the screen by Teodor Reljić and funded by the National Book Council (Malta), is set to enter into production in Summer 2020, should CORVID-19 allow us to.
So here is a toast to the next 10 years. Hopefully, more opportunities to work with artists from Malta and elsewhere around the globe. Hopefully, a more structured industry in our islands. And hopefully, better health to all, in film, and in life.